When is the Best Time To List on Etsy?

Much of the exposure that your work gets is based on how often you list items, since each time someone types in a search on etsy, such as "pearl earrings," the items listed most recently pop up first. In popular categories your work could end up on the 10th or 20th page within a day since so many other people are listing similar items, and thus it's much less likely that a potential buyer will find them. This is why it is important to list new items often as well as to re-list or re-list items frequently.

But you also want to make sure that you list your items at a good time, when they will get the most exposure and views. So how do you know when is the best time?

There's two general ways that I determine when to list my items. First of all, I have been very lucky in that I sell, on average 10 to 20 digital collage sheets per day. This means that I get to re-list these items 10 to 20 times each day. I've seen one of my sheets get 20 views in 20 minutes, and other times the same sheet will only get one view. Anecdotally, although I list all the time, I can tell you that the best time for me to get tons of views tends to be between 7pm and midnight Eastern/etsy standard time.

The second way I've discovered good times to list on etsy is through a couple of surveys that have looked at etsy stats. Sadly, there used to be an amazing website called etsytools that charted listings versus sales in real-time. Long-story-short, people were mean and they plan to close up shop. But here's a screen shot taken in March 2008 before they did.

This coordinates well with the survey way below, taken back in April 2007, that seemed to show that 9 am to 9pm weekdays had the most traffic on etsy.

But the bigger question is: do I want to list when there's tons of people both listing and buying (like 8pm eastern time), when I'll gets lots of views all at once but also have more competition? Or should I list when no one else is listing and a couple of people are still buying (say 5 am eastern time), so I'll stay on the first page or two much longer?

Recycle, Renew, Reuse

My answer? List frequently, list often, and space them out. If you only want to list or re-list once per day, the "prime time" is best. Right when the most people are on and you will get the most exposure. Eventually, you should strive to get to a place where you are listing several items spaced throughout the day. The ideal way to do this is to make items that can be reproduced exactly and then when you sell them you can re-list that exact same item. Or, even if you do not sell something, you can still renew your items for an additional 20 cents by going to "your etsy" and clicking on "expiration dates." Click on the "renew" square at the right and scroll down to confirm. For $1 per day, you can re-new five different items, which can be pretty good exposure for not much money.

Listing Time Survey from April 2007

There is a group of etsy folks who kept track of how many people, on average, were looking at the treasury at any given time with the theory that it would correlate with how many people were on all of etsy at that time as well. Thank you to the following etsy sites, researchers week #1 and researchers week #2. All times are in "etsy time" (U.S. eastern standard time).bead

Chart #1, which puts all the numbers below into one chart with lines connecting the averages

Chart #2, which includes only the numbers below (nothing in the spaces where there's no numbers)

A couple of observations, based on the statistics:

The times when the most people looking at the treasury tend to be between noon and midnight eastern time during the weekdays (9 am and 9pm Pacific).
The holiday (Easter) does seem to has less people looking, especially on the Saturday before Easter.
There's a serious drop off after midnight.
Please send me any observations you may have after looking at the graphs. I'm not a statistician and would love feedback.

Week #2, April 16th - 22nd, 2007

MON
TUES
WEDS
THURS
FRI
SAT
SUN MON
TUES
12am
 
 
95
68  55  66      
1am
 
 
110
  50 78       
2am
 
63
77
46   41 57      32
3am
 
 
 
35  38 42      23
4am
 
52
 
34  50 42      16 
5am
 
 
48
  43 41      11 
6am
 
 
41
44  44 44      21 
7am
 
 
58
  48 51       
8am
 
 
 
  64 59    49 44
9am
 
 
 
65  74 61    70  84
10am
64
117
116
  83 71    104  
11am
 
 
122
  92 98    93 132
noon
 
 
137
93  112        
1pm
 
 
116
118  100        
2pm
 
 
 
    104       
3pm
 
121
 
 103 106 93       
4pm
 
139
 
  93  Etsy Down      
5pm
 
133
 
117  86   Back Up 79  
6pm
 
 
93
           
7pm
 
97
112
103  82        
8pm
 
101
133
 95         127
9pm
 
111
128
 94 74        
10pm
 
105
138
  80   77    
11pm
 
90
121
 83 62   53 78 110

*The first Saturday and Sunday listed are over a holiday weekend (Easter 2007).

Etsy sites who helped conduct research for week #2 include:

yarnchef, Gwinna, kibosh, LeahPellegrini, italiacraft, MissPurl, flyingorchiddesigns, dawnsbeadeddelights, reconstructionist, jewelera, bellina, artsyclay, jmilliesjustforyou, Emmalynne, ImpiBaby, TerisTreasures, loc10, heartsdecay, MFcrafts, DragonflyBoutique, crochetroo, shellieartist, gochemoche, BellaRoseCreations, CoconutPalmDesigns, beesquarequilts, abnormal777, McVilleCreations, craftychris, sagittariusgallery, JEWELRYBYKRISTI, sarahbridgman, HappyHouseQuilts, avantmeow, dragon06, uniquecommodities, pinkquartzminerals, StirDesigns, superchou, MakintheBestOfIt, SugarcubeDesign, riyzedesignz, girlywirly, DesignbySunzeri, tarasartcamp, damselflycreations, sweetcheex76, SassyandClassy, laurajane, LuluKnits, and rhinestonefashions.

Week #1, April 7th - 15th, 2007

SUN*
SUN#2
MON
TUES
WEDS
THURS
FRI
SAT*
SAT#2
12am
82
59
83
76*
1am
59
64
53
85
60*
2am
48
51
28
56
44
40
3am
39
53
48
45
4am
31
40
42
5am
38
27
6am
27
7am
49
44
61
32
40
40
8am
60
53
41
65
9am
69
62
67
75
62
10am
77
66
80
11am
83
84
70
100
noon
97
93
74
1pm
96
104
91
107
91
2pm
94
85
93
105
77
100
3pm
82
130
82
 
4pm
66
133
120
106
86
82
 
5pm
94
 
115
88
 
6pm
89
 
109
7pm
75
 
117
72
8pm
91
 
104
86
118
9pm
98
107
80
10pm
80
 
98
100
71
85
110
11pm
74
82
98
119
83
103

*The first Saturday and Sunday listed are over a holiday weekend (Easter 2007).

Etsy sites who helped conduct research for week #1 include:

bluejayme, MosaicSmith, DewOnAPetal, curbsidetreasure, kibosh, artsyclay, ArtisanJewelry, LeahPellegrini, Giftbearer, joeyandaleethea, luchaworkshop, cgstudio, MFcrafts, ShineDichroicsuk, scarfitup, Colorfiesta, sweetmeat, ScentsationalDelight, jenniferpeel1, adornyou, dragon06, locallibrary, pancakeandlulu, evagodeva, electrikolor, EmilyBalivet, pamelamichelle, AllAboutTheButtons, busydragonfly, katybdesigns, Everlastingcraftycre, craftsfromtheheart, karenssoaps, MosaicSmith, workzonpaper, rubyandmyrtle, MarieAshlee, VickiDianeDesigns, calobee, SweetyPrize, farewelltransmission, ggeorgiagirl, cmjewelrydesigns, yarnchef, jewelera, 2Moons, susarto, silverbeadsandclay, letitiah, irenemuldoon, brezomayo, GuidingLightCandles, ragtags, patchouliblue, jasonsjewelry, CreativeSpirit, stonesoupjewelry, KameKnits, lilybaubles, artlife, DesignsByFlo, madefromtheheart, DanielleDIY, jelvehdesigns, fernfiddlehead, emwinters, bronwynarts, ApacheMoon, veronicabuttons, ellyzee, SmashinFashion, moderncharm, gojodesigns, and bycole.

If I missed your shop, or have a bad link to it, please convo me and let me know.

See the original thread with the raw statistics, in the etsy forums.